Contemporary art is a diverse world, often driven by market dynamics that can sometimes prioritize profit over artistic aspirations. However, there are exceptions: when the artist’s talent is undeniable, when the artist transforms the reality around them with their work, demonstrating that art is a vocation, a calling, and when the concept of beauty returns to the canvas despite the interference of contemporary instrumentalism.
For Lorena D’Ercole, art is second nature: vibrant, effervescent, constantly evolving, and full of energy that overflows from her works. Always ready to experiment, Lorena perfects every technique she learns until it reaches the sublime. The secret of her success lies in the sincerity that shines through each of her creations: inner harmony is translated onto the canvas through her chromatic genius, speaking a language capable of touching the soul.
By exploring the depths of human nature and recognizing the power of words, Lorena has developed a method that intimately connects the owner and the artwork. This approach, called „InYouArt,“ incorporates her clients‘ most authentic desires and personal history into the painting, communicated to her through keywords written on the canvas and then covered with the painted motif. The works created in this way approach the concept of a contemporary icon, where a frame cannot contain the energy of the spirit.
In addition to ‚InYouArt,‘ she is also dedicated to other forms of expression. In her latest exhibition, „Goditela,“ (Enjoy It) whose title invites us to fully live each moment and embrace the complexity of our existence, she explored the themes of unpredictability and inner rebirth, inviting greater awareness, the rediscovery of joy in everyday life, and a deeper understanding of our humanity.
However, being an artist does not only mean expressing oneself through brushstrokes. Creativity requires discipline, hard work, and an understanding of the surrounding world that goes beyond conventions. It is a way of life that necessitates transforming one’s being and seeing the world transform. D’Ercole is active in the social sphere with her event and meeting format DEAINYOU, which promotes women’s empowerment through real action, helping them to improve themselves and those around them, building stronger, more complete, and truly fulfilled personalities. Her unique story has already served as an inspiration to many women and continues to do so.
In a world filled with uncertainties, the light of art and human strength shines like a beacon, guiding us through the storms of the unknown and reminding us that creativity and determination can illuminate our path even in the darkest moments.
LORENA D’ERCOLE SOCIAL MEDIA LINKS
